Fallout Shelter Is (Unsurprisingly) Making A Ton of Money
The catch is, it's totally free to play!
Bethesda's free Fallout companion app released directly after E3 has been an absolute smash hit for the company, only proving further the power of mobile gaming and its appeal to the masses. Only two weeks after it was released on the App Store, it's made a whopping $5.1 million.
According to SuperData, a provider of market information on digital gaming, Bethesda made all this money by employing some very specific strategies: "By emphasizing unobtrusive monetization and offline playability, Bethesda managed to earn the respect of a consumer group that is otherwise highly critical of free-to-play monetization," SuperData's report stated.
Could this mean Bethesda might be reaching out to mobile audiences for more games like this that tie into their major franchises in the future?