BREW 2006: New Mobile Payment Options
Obopay develops a BREW extension to enable new utilities
Obopay revealed today that it will enable a new phone payment option for online retailers and BREW mobile application providers that will greatly extend the utility of their current offering to consumers.
The Obopay BREW extension, available in the coming quarter, will provide existing and developing merchants an easy and low-cost way to process mobile payment transactions. For consumers, the new capabilities mean that they can now initiate purchases from their mobile phones with a simple touch of the keypad.
The extension will consist of both a dynamic and static offering. Regardless of which BREW extension is integrated, adding Obopay as a payment option will create a new revenue stream from wireless applications and offer a simple way for consumers to purchase goods and services while on the go.