Glu's Next Celebrity-Themed Mobile Game May Star Taylor Swift
In wonderland we both went mad.
Glu struck gold with their hit mobile game Kim Kardashian: Hollywood, and followed it up with games featuring the likenesses of Katy Perry, Jason Statham, Britney Spears, Nicki Minaj, and Kendall and Kylie Jenner. The next star in their sights for mobile adaptation is none other than Taylor Swift.
The partnership is being described as multi-year, with Glu Chairman and CEO Niccolo de Masi stating: ""Bringing with her over 227 million social followers, I am thrilled to welcome Taylor Swift, an award-winning singer, musician and songwriter, to Glu's family. We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience," continued de Masi. "Glu is equally committed to designing never before seen gameplay elements that utilize Taylor's unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved."
Glu has shown they're no one trick pony, especially with Jason Statham's Sniper X, but their female oriented games have started to seem like copy and paste jobs. However, as a fan of Kim Kardashian: Hollywood, I'm excited to see what they do with their upcoming Taylor Swift title.