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Modojo | Midnight PSP Launch in NY

Modojo Staff
Published March 22, 2005 8:38 AM

Midnight PSP Launch in NY

Be one of the first to own a PSP...

To celebrate the US launch of its much anticipated handheld video game system, the PSP, Sony Computer Entertainment America Inc. will be hosting a premiere party along with Carson Daly for the midnight opening of the Sony Style Store in New York City on March 23. It is at this midnight opening that consumers will get their first chance to own the highly desired unit.

The PSP handheld entertainment system allows users to enjoy 3D games, high-quality full-motion video, and high-fidelity stereo audio. Its graphics rendering capabilities are comparable to that of PlayStation 2, and it features a 4.3 inch wide screen, high-resolution TFT display. PSP also adopts a newly developed compact but high-capacity (1.8GB) optical disc called the UMD, as its storage medium.

Line-ups for the event start at 7pm on the 23rd, the doors open at 9pm, and the store opening is at midnight on the 24th. Customers can buy the PSP once the store is officially opened, and before that they'll "be treated to sneak peeks of new games, giveaways, surprise appearances and more."

Location: Sony Style - 550 Madison Avenue (55th and Madison) - New York, NY 10022

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