CTIA: Glu to Develop New Mobile Monopoly
Based on Hasbro's sequel to the popular board game
(CTIA coverage sponsored by Abandon Mobile)
Glu Mobile announced today that it will develop and publish Hasbro's Monopoly Here & Now for mobile phones. The mobile game will retain the look and feel of the forthcoming sequel to the popular board game, which was made to reflect the current culture and interests of today's consumers.
Inline with today's trend of interactive entertainment, reality TV and digital media, the U.S. version of Monopoly Here & Now was created by consumers' votes. Thousands of fans cast their votes online at www.monopoly.com this spring to pick their favorite landmarks from 22 cities. The total votes will dictate which landmarks will find a home on the new game board, from Boardwalk to Baltic Avenue.
The game will launch on major carriers in the U.S. this October, with additional versions planned for countries in Latin America and Europe in the following months.