Nintendo: "DS Leads Industry Growth"
Figures from the NPD show Nintendo's handheld leading the charge
Nintendo announced today that its DS portable system is responsible for driving nearly all U.S. video game industry revenue growth so far this year according to independent sales figures from the NPD Group.
Through September's end, reports show an overall industry revenue growth of 11 percent when compared to the same period in 2005, with nearly 10 percent of that figure contributed to the DS.
DS hardware and software units posted a gain of 203 percent when compared to the same period last year, and globally Nintendo estimates full-year shipments for DS hardware to grow from 17 million units to 20 million units, while software shipments are expected to increase from 75 million units to 82 million.
As usual, the company contributes much of the DS's success to its intuitive gameplay setup and wide-range consumer appeal, in particular its Touch Generations brand sporting titles such as Brain Age: Train Your Brain in Minutes a Day and Nintendogs.
"Numbers dramatically show the value of reaching out to the masses with products that are compelling and comfortable," says Nintendo of America President Reggie Fils-Aime. "And this perfectly sets the stage for our breakthrough Wii console, which appeals to both core players and current non-players with an intuitive control system and a price everyone can afford."