Kuju Exits Mobile Gaming Space
CEO cites carrier control and high number of required SKUs as primary causes...
UK-based independent developer Kuju recently revealed in an interview with gamesindustry.biz that it was exiting the mobile gaming space. CEO Ian Baverstock cited a variety of reasons, the biggest of which was an inability to make money in a space where carriers dominate the flow of content.
"The nail in the coffin for us was the increasingly tight stranglehold which the operators held over the flow of content to the consumer - they seem to have no interest in developing it as a market," he explained.
Kuju is perhaps best known for developing Battalion Wars I & II for Nintendo, and multiple EyeToy titles for Sony, although it has developed dozens of titles across all consoles since its formation in 1998.
The company was actually a very early mover in the mobile gaming space, releasing its first mobile title, Kuju Golf, in 2000. The division would go on to develop over 60 mobile titles, many of which were one on a white-label basis for major telcos.
Baverstock revealed that the mobile publishing division has been sold (the buyer wasn't named), and that the mobile development team is "pretty much shut down."
"We're increasingly stepping away from mobile, we've found it a difficult market, one where it's hard to make money," he said. "There was too little development money and the retail income just didn't build like we'd hoped it would. There are people who are making money and doing a good job, but it wasn't for us."