Telephia Reveals New Data on Deck Placement Importance, Carrier Shares
Unsurprisingly, EA Mobile & Gameloft received the most premium placement...
Market research firm Telephia revealed new mobile game merchandising data today that quantifies the importance of premium deck placement. According to the report, mobile games promoted on a carrier's New, Featured or Best Seller decks saw 90 percent more downloads than when those same games were not promoted.
Additionally, titles that received top shelf placement on the first page of the carrier's deck achieved 53 percent more downloads than when those titles appeared on subsequent pages of the deck.
"On-deck game downloads accounted for 74 percent of mobile game revenues in Q3 2006. Given the limited real estate on the mobile screen and the difficulty of driving consumer trial, getting top shelf placement is the #1 priority for game publishers," Kanishka Agarwal, Vice President of Mobile Content, Telephia said in a statement.
"Our Mobile Game Merchandising product allows game publishers to competitively benchmark their share and quality of shelf space, and directly link it to the sales success of their titles. Our research takes the guesswork out of distribution and marketing mix decisions."
Telephia also studied Sprint's "What' Hot" and "What's New" deck for the last six months of 2006, to discover which publishers received the highest amount of premium deck real estate. EA Mobile and Gameloft were, unsurprisingly, the big winners:
What's Hot, Page One
EA Mobile 39%
Hands-On Mobile 12%
Glu Mobile 7%
What's New, Page One
Digital Chocolate 15%
Glu Mobile 12%
Vivendi Games 5%
SkyZone Entertainment 4%