Gofresh's Mobile Social Networking Service "itsmy.com" Reaches 100 Million Mobile Web PI's!
The community has been marketed through viral marketing only...
Gofresh GmbH (Munich, Jan. 29th, 2007) - itsmy.com, the worldwide, free mobile internet community, accessible through WAP-enabled mobile phones reaches the mark of 100 million monthly mobile internet page impressions (PIs). The community, advertised through viral marketing only, enables users to set up their personal itsmy.com-domain with free mobile web space for data saved on their mobile phones, such as contacts, messages, pictures, music and videos. The growth is phenomenal: each month the traffic as well as the amount of user generated content are nearly doubling!
The "mobile only" approach of itsmy.com is new and userfriendly: the community can be reached from anywhere, at any time and with almost every mobile phone browser, the use of all community- and content-services in the mobile internet is free of charge and all features work without software downloads. The upload channel for user generated content is also mobile: 80% through MMSs, 16% via direct upload and 4% via mobile mail. itsmy.com has attracted users from more than 100 countries, the strongest growth being currently recorded in North America, Europe - especially UK, Italy and Romania - and South Africa.
The most used services in itsmy.com are: creating and updating personal nickpages with features like diary and statements as well as managing picture- and video galleries, followed by up- and downloading of content to private or public galleries. The strongest growth is being registered in personal messaging and browsing nickpages and profiles of other users. "We see a very high marketing and advertising potential with our new itsmyTV-service, a TV show combining all elements of itsmy's philosophy: the up-to-date content of active, mobile customers combined with personalized advertisement", says Mikko Saarelainen, Head of Mobile Content at Gofresh. "Ads don't have to be dull and annoying in the eyes of the users, they can also enrichen the user experience."
itsmy.com operates on GOFRESH's proprietary, highly flexible Mobile Social Networking- and UGC-Platform, supporting more than 2800 different handsets and browser variations. The service, introducing a state-of-the-art Mobile Advertising Platform developed solely for mobile marketing on mobile internet communities, can be reached worldwide via mobile phone at http://mobile.itsmy.com.
GOFRESH (Munich, London, Madrid) develops, produces and distributes Europe's leading "User Generated Mobile Web Content" platform co-operating with several operators, TV stations and brands throughout the EU. GOFRESH's mobile community, itsmy.com, is one of the fastest growing mobile web communities worldwide.