Report: Mobile Entertainment Potentially $76 Billion by 2011
The report, from Juniper Research, predicts explosive growth, on the back of 3G networks...
Analyst House Juniper research released a report today, stating that the global mobile entertainment market has the potential to reach $76 billion by 2011, driven by the rapid growth of 3G environments. The firm forecasted the largest growth to come from mobile TV, video rich applications and a buoyant Asian market.
Principal report author Bruce Gibson urged caution despite this optimistic forecast, citing a variety of barriers to be overcome. "Whilst the potential to generate dramatically increased revenues is certainly there, many uncertainties affecting sections of the market still exist and could put a break on growth -- the development of legislative environments for mobile gambling and adult content, and the success of broadcast mobile TV trials currently underway or planned, are just two examples," Gibson said in a statement.
Although Juniper does expect "dramatic" changes in service delivery over the next four years, the company does not expect a radical change in geographic marketshares. The Asia Pacific region currently provides 40% of global revenues according to Juniper, with this number dropping to just 37% by 2011, despite more rapid growth in North America and developing markets.
Gibson noted that the next four years will likely bring about the quality mobile entertainment experience that has long been predicted, but largely never achieved.
"The face of mobile entertainment is expected to change significantly over the next five years as next generation mobile services continue to be rolled out around the globe and take up steadily increases. As 3G services become commonplace, sophisticated mobile entertainment products and services can reach the mass market and provide the sort of anywhere/anytime entertainment that has been predicted for some time, but not really delivered," he said.