I-play wins GSM Association 2007 Awards with The Fast and the Furious: Tokyo
Barcelona, 14 February, 2007: The winners of the 12th annual GSM Association (GSMA) were announced last night at Barcelonas National Palace, with the Best Made for Mobile Game being awarded to I-play for The Fast and the Furious: Tokyo. This is the second year running that the company has won in this category at the GSM Awards, winning last year with Skipping Stone.
Developed and published by I-play, through an agreement with Universal Studios Licensing, The Fast and the Furious: Tokyo recorded over a million downloads in just over five months. This builds on the huge success of the overall The Fast and the Furious franchise which has now hit over an incredible 6.5 million downloads.
The award comes on the back of the game having picked up the Best Racing / Driving Game of the year by IGN Wireless late last year.
David Gosen, CEO, I-play, commented: Were very proud of our Fast and Furious franchise and to have won the GSM Award for Best Mobile Game for the second year in a row is fantastic for the company, in particular for our development team who worked incredibly hard to create such an innovative game around the popular drifting phenomenon. The Fast and the Furious: Tokyo has been the biggest game launch in I-plays history to date and is unmatched by any other racing game on the mobile platform.
Judging panel of the GSM Association Awards commented: This stood out for its universal attraction, intuitive design and sheer playability.
I-play brings the best in mobile entertainment to an audience of over one billion people via a network of over 120 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others and online portals including http://www.iplay.com/ . I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. A move into mobile video content via a license agreement with Universal Mobile Entertainment sees I-play offering the best clips from Universal Studios most popular blockbuster movies.
I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with North American Regional HQ in San Mateo, California and European Regional HQ in Dunfermline, Scotland; development studios in Macclesfield, UK and Bucharest, Romania as well as sales offices in Paris, Hamburg, Madrid, New York and Singapore.