Mass Market Game Studio iQ212 Formed
Bay-area mass market game studio iQ212 formally announced its formation today, headed up by casual gaming veteran and game design blogger Rick Marazzani. The studio is platform agnostic, and intends to publish its games across multiple mediums - web, PC, and mobile.
Prior to forming iQ212, Marazzani created casual games for EA's Pogo.com, worked on Maxis' Sim City franchise, and was a founding member of Digital Chocolate. His biography notes that he is on a self-described "crusade" to "make ALL mobile games fun, playable, user-friendly, 'mass-market' and ultimately more profitable."
"Our games are designed for the mass-market, but please don't call our games 'casual games,'" Marazzani said in a statement. "There is nothing casual about a commuter, mom or office worker playing one of our games for 30 hours a week."
The company is currently developing three products for launch across web, PC, and mobile. The three titles are slated to make their debut at GDC 2007 next month.