Gameloft Named as Exclusive Mobile Gaming Sponsor for 2007 Tennis Channel Open
Company to Debut Tennis Open 2007: Featuring Lleyton Hewitt
NEW YORK--(BUSINESS WIRE)--Gameloft, a leading developer and publisher of games for mobile phones, today announced that they are the exclusive mobile sponsor for the 2007 Tennis Channel Open, scheduled for February 25 - March 4, 2007 at the Amanda & Stacy Darling Memorial Tennis Center in Las Vegas, Nevada. The tournament features Lleyton Hewitt and other top-ranked tennis players from around the world, and will mark the debut of Gameloft's new sports title, Tennis Open 2007: Featuring Lleyton Hewitt. As part of the game's unveiling, Gameloft will offer tennis fans the chance to win a variety of prize packages as well as be among the very first to play the game.
"The Tennis Channel Open is a natural launching pad for Gameloft's new mobile tennis game, given Lleyton Hewitt's role as one of our headliners each year," said Doug Martz, senior vice president, advertising sales, Tennis Channel. "The availability of their game at the tournament will enhance our fan-friendly 'Tennispalooza' atmosphere, and we're excited to be able to provide them with an innate environment of potential customers so favorable toward their product."
"The 2007 Tennis Channel Open is an ideal venue to introduce one of our premium sports titles, and do so in a creative and interactive manner," said Gonzague de Vallois, vice president of publishing, Gameloft. "As a recognized world leader in mobile games, Gameloft is pleased to sponsor the Tennis Channel Open and we wish our featured athlete, Lleyton Hewitt, the best of luck."
The popular Tennis Channel Open draws in thousands of tennis fans, and has attracted top-seeded players such as John McEnroe, Andre Agassi, Lleyton Hewitt, Marat Safin and last year's winner, James Blake.
Motorola, Sprint and Cingular are also partnering with Gameloft to sponsor the event.
Gameloft is a leading international publisher and developer of video games for mobile phones. Founded in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew, or Symbian technology. The total number of mobile handsets with this technology is expected to exceed two billion units in 2008 (ARC GROUP).
Thanks to partnership agreements with leading licensors and personalities such as Ubisoft Entertainment, Universal Pictures, Touchstone Television, Viacom, Sony Pictures, FifPro, Paris Hilton Ent., Lamborghini, Derek Jeter, Reggie Bush, Vijay Singh, Andrei Schevchenko, and Djibril Cisse, Gameloft has formed strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates such brands as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.
As a result of agreements with telecom carriers, handset manufacturers, specialized distributors and its online store, Gameloft now boasts a distribution network covering 75 countries.
Gameloft has worldwide offices in New York, San Francisco, Montreal, Mexico, Buenos Aires, Paris, London, Dusseldorf, Milan, Madrid, New Delhi, Seoul, Hong Kong, Beijing, and Tokyo. Gameloft is listed on the Euronext Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA) For more information, visit www.gameloft.com.
About The Tennis Channel
The Tennis Channel (www.TheTennisChannel.com) is the only 24-hour, television-based multimedia destination dedicated to tennis and the healthy, active lifestyle that surrounds it. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network is home to every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights to Roland Garros (the French Open), the US Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup by BNP Paribas, Fed Cup and Hyundai Hopman Cup.