AirPlay To Deliver First Real-Time Interactive Wireless NBA Fantasy Game with NBA AirPlay Live
Fans Can Play Along and Manage Their Fantasy Team During Live NBA Game Broadcasts
SAN FRANCISCO, CA - February 28th, 2007 - AirPlay, the company producing live multiplayer television events, today announced the launch of NBA AirPlay Live, the first real-time interactive wireless NBA fantasy game, presented by Toyota. Basketball fans will be able to join in the action and compete against other players during live NBA game broadcasts for the remainder of the 2006-07 season.
Beginning today, NBA fans can utilize their mobile phones to select and manage a five-man roster of NBA players participating in any live game they plan to watch. Throughout the live NBA broadcast, fans will be able to substitute players in and out of the game and will earn points as their fantasy roster performs on the court - all in real-time.
"NBA AirPlay Live offers fans the ultimate in-game experience with real players, real action, all in real-time," said Morgan Guenther, chairman and CEO of AirPlay. "This new and exciting game continues to break the existing viewing paradigm by merging the live action and intensity on the court, with the connectivity and community of wireless."
During the live broadcast, fans playing NBA AirPlay Live will have the opportunity to answer NBA trivia questions and can follow the ever shifting leader board to see how they stack up against other players in the national AirPlay community. Fans will also have the option to host private parties with their friends or take on a competitor head-to-head
"NBA fans are active, wired and always looking for new ways to interact with their favorite teams and players," said Steve Hellmuth, Senior Vice President of Operations and Technology for NBA Entertainment. "NBA AirPlay Live will deliver a unique experience that will allow our fans to further connect with our live NBA game broadcasts."
The new real-time fantasy game, which will be available through select mobile carriers, will provide fans with an opportunity to play certain games against NBA players, celebrities, and compete in tournaments for prizes and enter weekly sweepstakes.
NBA AirPlay Live can be accessed on the AirPlayTV platform. For more information and to receive a free trial of NBA AirPlay Live, fans can text "getairplay" to MYNBA or visit NBA.com.
*Standard text messaging and rates apply.
AirPlay creates and produces games that allow consumers to use their cell phones to play along with their favorite television programs. Merging 110 million US television households with 200 million mobile handsets, AirPlay offers consumers a fun and unique way to interact with live television while competing against their friends, family or a national television audience. For its wireless and television industry partners, AirPlay offers a proprietary platform and service infrastructure which enables incremental revenue streams without partner capital investment. Led by a dynamic team of experienced technology executives, AirPlay is backed by QUALCOMM, Motorola, JK&B Capital, ONSET Ventures and Redpoint Ventures. For more information about the company, please go to www.airplay.com.