Q4 US Mobile Game Revenues hit $151 Million
The US mobile games sales reached a total of $151 million for Q4 2006, according to market research firm Telephia. Telephia is reporting that nearly 17.4 million mobile users purchased at least one downloadable game last quarter, a 45 percent increase from Q4 2005, which saw only 12 million downloads.
The industry is dominated by 74 percent sales from carrier portals says Telephia. Companies such as EA Mobile lead with a 28 percent market share, Glu Mobile and Gameloft each take 11 percent, and nearly 90 other companies competing for market share compromise the entirety of the market. Companies such as Namco, I-play, Digital Chocolate, Hands-On Mobile, Superscape, Capcom and Oasys Mobile all fall into a 2-6 percent range.
Telephia's report also mentions that the mobile games market is catering particularly to those interested in casual gaming. Women are responsible for 65 percent of all mobile game sales and 40 percent of sales are constituted by those in the 25-36 age bracket.
Kanishka Agarwal, Vice President of Mobile Content, Telephia explains, "The mobile game industry has seen strong growth very quickly with titles that appeal to a broad demographic. However, the industry is faced with a new challenge in order to sustain its growth. Several new mobile content services such as mobile video and full-track music are also competing for the mobile consumers' attention and wallet."
The concept of video and music downloads hampering mobile game sales is
threatening to the industry, but Telephia suggests that the inclusion of
pre-loaded game demos on mobile devices will help to pique consumer interest and ultimately drive revenue for the publishers.
"Preloaded game demos provide consumers with easy access and a quick sample of the game title, increasing the likelihood of them purchasing the game and ultimately driving revenues for the publishers. Publishers must focus effort on handset preload decks in addition to carrier download decks as a critical merchandizing tool," Agarwal said in a statement.
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