Zannel Launches Mobile Entertainment Network with Video Game Publisher, Philanthropic Organization,
Relationships with Konami, X PRIZE, and 1,500 Channel Partners Showcase Zannel's Viral Mobile Marketing and Entertainment Network
MENLO PARK, Calif. - March 7, 2007 - Zannel, Inc., the first large-scale viral mobile entertainment network that provides the easiest way to create, experience and share content on any mobile device, today announced deals with major content providers that establish Zannel as a leader in mobile media entertainment. Zannel is providing its partners, which include acclaimed video game publisher Konami, the X PRIZE Foundation and 1,500 other content partners, including Warner Bros. Pictures, with direct distribution of their content through viral mobile channels. Zannel has built the enabling technology and infrastructure required for viral distribution of content via SMS, email and the book marking of mobile and Web channels, and announced details of its content sharing platform in a separate press release today.
According to industry analysts, more than 250 million people are expected to be watching mobile video by 2010. To capitalize on this growth, Zannel's mobile content sharing platform breaks down the barriers previously associated with mobile video distribution by enabling seamless content sharing across heterogeneous devices and networks without any disconnects. With Zannel, content creators, big and small, can create and broadcast their own mobile channel to the world.
Konami Builds Buzz Around Launch of Dance Dance Revolution Universe
Dance Dance Revolution (DDR) is the bestselling dance video game franchise in the industry, and the highly anticipated launch of the next-generation version, Dance Dance Revolution Universe for the Xbox 360 video game and entertainment system from Microsoft, will be sure to motivate fans to express themselves. To help build buzz around the game's release and leverage the burgeoning mobile channel, Konami partnered with Zannel to build a custom DDR channel featuring exclusive video game footage, graphics and music clips. In addition, Zannel will launch a community channel dedicated to showcasing the talents and skills of DDR fans. DDR wizards can upload videos and photos of their best DDR moves and share them with the community over their phones and the Web.
X PRIZE Foundation Seeks Public Input to Identify Humanity's Greatest Challenges
Zannel and the X PRIZE Foundation, the organization that awarded $10 million for the world's first privately financed vehicle to fly to space twice within two weeks, are teaming up in advance of the Foundation's next breakthrough competition to "identify humanity's greatest challenges." X PRIZE is tapping the Zannel community to understand what people consider to be the largest, most challenging issues facing mankind today. X PRIZE has created a channel on Zannel and is running a contest encouraging users to submit their statements in short videos for a chance to win a trip to the Wirefly X PRIZE Cup, October 26-28 in New Mexico. "We are actively seeking user-generated insights to inspire and engage people from around the world to get involved and share their unique ideas and approaches to the greatest challenges of our era," said Ryan Wilson, director of marketing for the X PRIZE Foundation.
"The Zannel platform opens up a new, interactive way to connect with the mobile community and gather original ideas and opinions," said Braxton Woodham, chief technology officer and co-founder of Zannel. "Through this relationship, X PRIZE is able to engage our core audience and provide exposure for diverse viewpoints on the greatest challenges facing humanity."
Content Providers Use Zannel to Virally Broadcast Their Content on Mobile
Zannel currently has more than 1,500 channel partners, including top independent filmmakers, comedians, bands, as well as game publishers, Hollywood entertainment companies, and youth brands. As another example of its ability to broadcast content to mobile audiences, Zannel is helping to market and promote Warner Bros. Pictures' March 9th release, "300," by releasing the first viral mobile video contest in North America, where the first user to send a clip or picture from the movie 300 times using the Zannel system wins a prize. "We are excited to host the first viral mobile video contest of this nature," said Steven Hoffman, chief operating officer and co-founder of Zannel. "We think it's a really compelling way for content creators to quickly build word-of-mouth excitement for their content to a national audience of 210 million mobile subscribers."
Zannel, Inc. is a new mobile media network that provides the easiest way to create, experience, and share content on any mobile device. Founded by the team that built the largest mobile media platform in North America, Zannel has developed the first large-scale, multimodal distribution system, which allows users to seamlessly share entertaining videos, photos and social games on mobile phones and the web. Zannel stands for Zillions of Channels, where every user can create a channel and broadcast to the world. Zannel is backed by U.S. Venture Partners and Palomar Ventures. For more information, visit www.zannel.com.