Cellufun Receives $3M Series A Funding
Free mobile game service Cellufun announced today that it has received $3 million in Series A funding from Longworth Venture Partners. Cellufun notes that it differenciates itself from other similar portals by its emphasis on social, connected gaming, not unlike recently-launched service Hovr.
"The success of a social networking business model that offers free content has been demonstrated with many online communities and now Cellufun is proving how the same can be applied to the mobile internet,"Steve Dacek, Cellufun's COO and co-founder said in a statement. "We enable people to play classically entertaining games with other people in real-time through their mobile phones. Our customers play games that are challenging and fun, but also provide social interaction."
Cellufun reports strong traffic growth based on internal metrics, noting that its WAP page is now receiving more than 15 million pageviews a month, tripling in the last three months.
As part of the funding agreement, Longworth Partner Nilanjana Bhowmik will join Cellufun's Board of Directors.
"Longworth conducted detailed research and analysis of the mobile social networking space and is convinced that Cellufun's early success will make it a leader in this emerging market segment," said Ms. Bhowmik. "We believe the company's platform and model will enable it to become the leader in mobile social communities focused around fun and competition."
The bulk of Cellufun's current ad-supported game library is made up of multiplayer-enabled table and card games, including Chess, Sudoku, and Texas Hold 'Em. This Series A funding is intended to, in part, "aggressively develop" the company's product line.