EA Announces Availability of Tetris Multiplayer for Mobile Phones
Players to Battle Friends and Foes "Over the Air" Using EA Mobile's Proprietary Technology
LOS ANGELES--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) announced today that the world's most popular mobile game, Tetris, will now be available to play with friends any time, in real-time. The EA Mobile multiplayer games allow players to compete with one another "over the air," regardless of their locations, using their mobile carrier's network. These games will feature sophisticated player-matching, chat and real-time multiplayer gameplay, using the EA Mobile proprietary platform.
"The great advantage of the mobile platform is its ability to connect people. These games are designed to make use of the mobile phone's inherent internet connectivity and ensure that a heated competition is never more than a few buttons away," said Michael Marchetti, senior vice president and general manager of EA Mobile."We are committed to building the largest mobile gaming community, and we believe that multiplayer versions of the most popular mobile games of all time will move us closer to that goal."
Multiplayer gaming on a title like Tetris is simple. Players can choose to play against friends or let the system select a worthy opponent. Dueling pairs can block one another's efforts to clear lines and play on one of two multiplayer modes - "Ultra" allows gamers to race each other on a two-minute clock and "Forty Line" challenges them to clear 40 lines before their opponent.
"As the world flattens, a widening demographic of mobile consumers look to their mobile devices as a source for entertainment. EA Mobile is entering the multiplayer gaming space at just the right time, as our data indicates that mobile games consumption is on an upswing, with 9.1 percent of U.S. mobile subscribers reporting they played a downloaded game in January. EA Mobile's leading mobile games Tetris and Bejeweled, are excellent venues to introduce multiplayer to the mainstream," said Seamus McAteer, Senior Analyst, M:Metrics.
Other current multiplayer titles from EA Mobile include Bejeweled, EA Pool and JAMDAT Bowling 2. These games will work cross-carrier so that friends using different mobile providers will still be able to compete in head-to-head competition.
To learn more about EA Mobile, please visit: www.eamobile.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.