The Grand National Goes Mobile with Player One Sports
Mobile channel provides access to compelling Grand National content including live races, John McCririck's top tip, classic past nationals and the ultimate Grand National mobile Game
London, 10 April 2007 Player One Sports, a division of leading mobile content provider and games publisher Player One, today announces it has acquired the mobile content rights to the Aintree Grand National for the next three years.
Under the terms of the licence, Player One Sports will be able to offer fans live streaming from every race from this years Grand National meeting, top tips and previews from leading pundit John McCririck, stirring video action from ten of the Grand Nationals most famous races, as well as giving fans the chance to saddle up and compete in the highly addictive Aintree Grand National 2007 mobile game
Having thrilled fans for more than 159 years, The Grand National Horse Race is often called the world's greatest and most famous steeplechase. The course is nearly two and a quarter miles in length and has 16 unique fences including the famous Bechers Brook. Today, it is watched by 600 million worldwide and the race is still as exciting as ever, drawing bigger attendances and followers for the race meeting year on year.
The Grand National content produced for this years race is wonderfully diverse and is a great endorsement of our channel strategy, commented Pete Russell, managing director of Player One.. Being such an iconic event with such a rich history, the available archive has allowed for the creation of some exceptional mobile content which will be enjoyed worldwide.
The Grand National content is the second channel Player One Sports have worked on following the success of the Ashes Channel which included the much acclaimed Mark Durden Smith mobishow Ashes Down Under.
Grand National content will be available on major networks in the UK and be launched to coincide with the event which takes place from 12th April to 14th April in Liverpool.
Notes to editors
Grand National Racing - License from Racing UK
Grand National name & images under license from Aintree Racecourse company limited
Player One Sports
Player One Sports was launched as a new division of Player One during summer 2006. The new division has been set up to work on, and expand, Player Ones already impressive stable of clients to deliver multi-channel sports content to mobile operators around the world.
As well as traditional content, such as games, wallpapers and ringtones linked to specific sporting personalities, Player One Sports expanding portfolio will include interactive mobishows, live streaming and video, all relating to popular sporting events.
About Player One Limited
Player One Ltd is a leading global mobile content provider and games publisher, leveraging World renowned sports and entertainment IP. Formed in 1999, the company has grown its stable of properties across a range of applications and platforms including Java and BREW and holds a rapidly expanding library of high quality sports and entertainment brand licenses content featuring some of the strongest brands in sport.
Recent successes include the acclaimed mobile phone games, Ronnie OSullivan Snooker, Pokermillion, Michael Vaughan's International Cricket, Manchester United's 6-a-side Soccer, Jenson Button Grand Prix Racer Mike Tyson Boxing and The Grand National.
Player One - Licence Partners
IFPL, Manchester United, International Cricket Council, Pokermillion, Frankie Dettori, Michael Vaughan, Freddie Flintoff, Pat Cash, Steve Davis, British & Irish Lions, Honda/Jenson Button, Mike Tyson, Davis Cup, Young Bond, Darren Clarke, Ronnie O'Sullivan