PopCap Intros Free Bejeweled Game for iPhone

SEATTLE, July 30 /PRNewswire/ -- PopCap Games, the leading developer
and publisher of casual games, today announced that it has launched a
custom version of its flagship game Bejeweled(R) for the Safari(R) Web
browser on Apple Inc.'s new iPhone(R) and is making it available at no cost
to iPhone owners. Beginning today, iPhone users can log on to
http://www.popcap.com via the iPhone's Web browser and play the
iPhone-specific version of the original match-3 puzzler Bejeweled for free.
This customized version of Bejeweled leverages the Web 2.0 capabilities of
Safari and the wireless capabilities of the iPhone, and has been optimized
to take advantage of the iPhone's unique display and input controls. PopCap
developed the Safari-based version of Bejeweled in partnership with Polish
developer Arkadiusz Mlynarczyk, one of the first programmers to take
advantage of the Apple iPhone's capabilities for video gaming purposes.

"We're excited to be providing the most popular puzzle game of the 21st
century to users of the most advanced mobile device yet created," said
Andrew Stein, Director of Mobile Platforms at PopCap. "We wanted to give
the hundreds of thousands of iPhone users a fun, fast gaming fix -- and at
no cost, no less."

PopCap's leadership role in the mobile gaming sector is reflected in
several recent milestones, including the hiring of key mobile industry
executives, establishment of direct partnerships with wireless carriers,
and the recent launch of Chuzzle(TM) Mobile, the first mobile game that
PopCap has developed and distributed directly. Bejeweled and Zuma(TM), two
of PopCap's most popular games, have also been runaway successes on Video
iPods since their introduction on those devices last year.

About PopCap
PopCap Games (http://www.popcap.com) is the leading multi-platform
provider of "casual games" -- fun, easy-to-learn, captivating computer
games that appeal to everyone from age 6 to 106. Based in Seattle,
Washington, PopCap was founded in 2000 and has a worldwide staff of over
120 people in Seattle, San Francisco, Chicago, Vancouver, B.C. and Dublin.
Its games have been downloaded more than 350 million times by consumers
worldwide, and its flagship title, Bejeweled, has sold more than 10 million
units across all platforms. Constantly acclaimed by consumers and critics,
PopCap's games are played on the Web, desktop computers, myriad mobile
devices (cell phones, smartphones, PDAs, Pocket PCs, iPod and more),
popular game consoles (such as Xbox), and in-flight entertainment systems.
PopCap is the only casual games developer with leading market share across
all major sales channels, including Web portals, retail stores, mobile
operators and developers, and game device manufacturers.

The PopCap logo and all other trademarks used herein that are listed at
http://www.popcap.com/terms.php#trademarks are owned by PopCap Games, Inc.
or its licensors and may be registered in some countries. Other company and
product names used herein may be trademarks of their respective owners and
are used for the benefit of those owners.