Saab launches BioPower Challenge from Mobile Interaction
Mobile Interaction helps Saab to take the step into a whole new world and make the 9-3 SportCombi the world's first BioPower car in the mobile phone game arena. The campaign is produced in cooperation with Lowe Brindfors and Mobiento.
The idea behind BioPower Challenge is to drive a Saab 9-3 BioPower SportCombi between two locations in the shortest time possible. The game has three different levels to play: Inland, driving from Gothenburg to Trollhattan; Coast with a drive from Trollhattan to the Swedish village of Fiskebackskil (where new Saab 9-3 will be launched this summer) and Mountain, where you drive on an icy road from Narvik in Norway to Jukkasjarvi in Sweden. The fastest driver wins. As a player of the BioPower Challenge you can compare your results with other players around the world by submitting your result to a global "high score" list.
The car in the game can be fuelled with either bioethanol or petrol. But choose wisely because just as in real life, choosing bioethanol means getting more power and performance out of your Saab BioPower car.
The Saab BioPower Challenge will be launched in week 28, at the same time as the international tennis tournament in Bastad. For budding "mobile phone drivers", the game will be available via SMS text. To download the game, text SAAB to 71747 in Sweden and +46 737 494 050 in the rest of Europe. The game can also be downloaded by entering saab.javaget.com into the WAP browser of the mobile phone.
The game will also be available tp play at www.saab.com/main/GLOBAL/en/biopower_game.shtml.
About Mobile Interaction
Mobile Interaction is an independant company developing games and applications for the mobile Java platform (JavaME/J2ME), specializing in connected functionality and advertising technology.