Popular Lego Characters Come to Mobile at Game Console Quality 3D
Hands-On Mobile and Emdigo Team Up to Deliver Downloadable 3D ActionScreens for a Unique Handset Personalization Experienc
CAMPBELL, CA - August 27, 2007 - Leading mobile software and technology company Emdigo Inc. today announced the availability of new interactive 3D ActionScreens for mobile handsets. The real-time 3D content now features the timeless LEGO minifigures and resides on mobile phone screens for a completely new handset personalization experience. Created by Emdigo in partnership with Hands-On Mobile, the screens can be easily updated on today's most popular BREW handsets.
The new ActionScreens build a dynamic world featuring the classic LEGO minifigures generations have grown up with set in the popular LEGO pirates theme. A suite of swashbuckling LEGO pirates fill out the new 3D ActionScreens line up that Emdigo is bringing to handsets across the U.S.
Although many in the mobile industry have reported that realistic 3D on the third screen will not be possible until the next generation of handsets, Emdigo's interactive 3D ActionScreens deliver game-console quality graphics on current generation phones and automatically leverage any available embedded 3D graphics hardware for an even better experience.
"Emdigo's blend of cutting edge proprietary technology and experience developing advanced computer graphics enables our company to deliver not only quality 3D content that's viewable on current handsets, but has also helped us develop a user-friendly system for previewing and downloading that content directly within the application," said Emdigo President Steve Gleitsmann. "The caliber of these new interactive screens featuring LEGO minifigures sets a new benchmark for mobile graphics. Emdigo is matching this visual experience with an equal improvement in the way the user navigates the mobile deck platform."
On the majority of clamshell phones, the Emdigo 3D ActionScreens application launches automatically each time the phone is opened. The user is able to dial directly from within the application via the branded dialing skins and can interact with the character with input from the keypad. Emdigo content can be browsed from the handset via keyword tags that avoid time-consuming hierarchical top-down menu structures.
Pricing and Availability
3D ActionScreens based on the LEGO brand are now available and can be downloaded directly from Verizon's VZW, ALLTELL and Metro PCS carrier decks.. Users are billed directly by Verizon at $2.99 for a single download. Bundled pricing is available for $6.99 for three and $10.99 for five screen downloads.
Emdigo Inc. was founded by a group of renowned graphics and video game industry veterans with years of experience in the development of innovative software infrastructure for advanced game consoles and workstations. The team has introduced some of the world's leading electronic entertainment companies to Emdigo's powerful new method of media content production, laying the groundwork for a new development process that is redefining the creation of some of the world's leading entertainment applications.
About Hands-On Mobile
Hands-On Mobile, Inc. is a leading global publisher of mobile games, personalization and lifestyle products targeting all market segments of the mobile handset marketplace. With operations in four continents, Hands-On Mobile develops, publishes and distributes mobile content to more than 180 of the world's leading operators in 40 countries. Hands-On Mobile provides operators and their customers with the world's best entertainment brands and applications and provides brand owners with the shortest route to market. The Hands-On Mobile content catalogue is diverse, including top brands like Activision, Billboard, CBS, Hasbro, LEGO, NBC Universal, Paramount Pictures, and World Poker Tour. Hands-On Mobile is a U.S. corporation with headquarters in San Francisco and offices in San Diego, California; London and Bollington, England; Krakow, Poland; SÄo Paulo, Brazil; Shanghai and Beijing, China; and Seoul, Korea. For more information about Hands-On Mobile's products and organization please visit www.HandsOn.com