Glu Takes a Light-Hearted Swing at Politics With 'White House Rumble' Mobile Game
Satirical Follow-Up to 2004's Hit "Bush vs. Kerry Boxing" Playfully Lampoons Bush, Cheney, Clinton, Giuliani, Gore and Obama
SAN MATEO, Calif. - September 18, 2007 - Glu Mobile Inc. (Nasdaq: GLUU), a leading global publisher of mobile games, today announced the launch of White House Rumble exclusively for mobile phones. The game, which is now available on all major U.S. mobile providers, offers players an opportunity to don the gloves and step into the boxing ring against today's most public of public figures and presidential contenders.
In 2004, Glu released Bush vs. Kerry Boxing, a mobile boxing game allowing players to "take a swing" at the parodied presidential candidate of their choice. The game was extremely successful among both casual gamers and aficionados.
White House Rumble takes this proven formula to a new level, highlighted by over-the-top cartoon characters, graphics, advanced features, new game modes and a wider array of caricatured politicians to square off against. The party-neutral cast of characters of Republicans and Democrats includes both 2008 presidential candidates as well as select high-profile figures.
-George W. Bush, a master taunter in stars-and-stripes boxing shorts
-Dick Cheney, complete with undershirt tan lines and hunting rifle
-Hillary Clinton, one moment sharply dressed, the next a muscle-bound behemoth
-Rudy Giuliani, a "Thriller" dancing, green zombie
-Al Gore, accompanied by a monkey on his back
-Barack Obama, a saint in his sparkling white gloves and shorts
"I think people will really enjoy White House Rumble as it lets them see these public figures in a new, unexpected and hilarious way," said Jill Braff, senior vice president of global publishing, Glu. "It's healthy to have a little sense of humor when it comes to the world of politics, and that's the outlet White House Rumble provides. What better way to pass some time than stepping into the ring and trading punches with your favorite politician?"
In addition to the over-the-top satirical depictions of today's most talked about politicians, the game includes advanced technology and game play including:
-Advanced graphics, sound effects and fast-paced boxing action
-Three game modes - Circuits, Versus and Challenge - offering a variety of game experiences
-Simple, dynamic controls to keep the action fun and engaging
-Hilarious introduction animations for each character, befitting their political personalities
Gamers can learn how to download White House Rumble or get more information at www.glu.com.
About Glu Mobile
Glu (NASDAQ: GLUU) is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!, Stranded and Brain Genius, and titles based on major brands from partners including Atari, Activision, Konami, Harrah's, Hasbro, Warner Bros., Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based San Mateo, California and has offices in London, France, Germany, Spain, Italy, Hong Kong, Beijing and Sao Paulo. Consumers can find high-quality, fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.