THQ Wireless to Exclusively Develop Playboy Games
For your on-the-road "needs"
THQ Wireless Inc. announced today that they have signed a worldwide agreement with Playboy Enterprises to exclusively develop Playboy games for mobile phones.
"The number of Playboy fans around the world has never been greater and that popularity is reflected in the growing sales of Playboy-branded products and services," said Ed Lang, senior vice president of mobile, Playboy Media Group. "Given the growth of the mobile industry, we're excited to join THQ Wireless in offering this next-generation form of entertainment to consumers."
The multi-year deal will include multiple games featuring lifestyle-theme gameplay with bikini-clad beauties (sorry, they won't be naked). I guess THQ is trying to appeal to people who actually read the articles in the magazine.
The first game will be Playboy Games: Pool Party. Based on actual events, Pool Party will be a mini-game compilation with several sexy, water-based games. Playboy Games: Pool Party is scheduled for a summer 2008 release.