GDC 2008: M:Metrics Reports Mixed Results in December for Mobile Games Industry
M:Metrics reports that while more people are playing mobile games, the percentage of them playing downloaded mobile games remains the same.
Out of the 98.4 million mobile users who have played a mobile game in December, nearly 75% of them have played a mobile game that was already preloaded onto their handsets.
Unfortunately for mobile developers and publishers, only 38.5 million or 8.8% of all mobile users have downloaded and played a game on their headset. The numbers remain almost exactly the same as 2006: 35.3 million or 8.7%. In fact, December 2007 was worse than December 2006: 14.4 million or 3.3% in 2007 vs. 14.6 million or 3.6% in 2006.
On the other end of the spectrum are smartphones users. M:Metrics reports that these users of multi-functional handsets are more prone to download and play mobile games. Does that mean smartphones are the future? Not exactly. M:Metrics predicts the smartphones market will be a tough one as well for mobile developers and publishers.
"While these devices lend themselves to mobile media consumption, the openness of smart platforms opens up the Internet and frees consumers from the operator deck," observed McAteer. "To succeed in such a market game publishers will have to foster new models that may include subscriptions to online gaming communities, ad-funded or subsidized gaming, and physical distribution."
With a recession in 2008, you have to wonder what the numbers will be for this year.