PopCap Games Names Ben Rotholtz as VP of Marketing
Ben 10 on Cloud 9
PopCap Games announced today that they have hired Ben Rotholtz as the Vice President of Marketing.
Previously, Ben Rotholtz was a general manager for nine years in many departments at RealNetworks.
"We're elated to have Ben joining our executive team and building our fledgling marketing department into a powerhouse," said Roberts. "Ben will oversee all aspects of our marketing and will be responsible for driving programs and campaigns that support our casual games while further burnishing our corporate brand and making it a household name. We've enjoyed considerable success without the benefit of any formal marketing beyond public relations to date, and we're very excited to realize the benefits Ben's expertise and experience will have on our overall market presence and consumer awareness."
"Building a marketing team at PopCap is one of those dream opportunities that come along once in a lifetime, if that," stated Rotholtz. "This is a highly creative and gifted company with superb, quality products that have succeeded thus far on word-of-mouth and non-stop positive critiques from the media. The challenge of raising the profile of PopCap and its games worldwide is truly inspiring and energizing - I can't wait to get started!"
Reporting to CEO David Roberts, Ben Rotholtz will help expand the numerous advertising fonts of PopCap Games, from the website to public relations.