Oberon Media Unites Units to Form I-play Brand
Oberon Media announced today that their publishing units will be unified under a new brand identity, I-play. The new brand came on the heels of Oberon Media's acquisition of the aforementioned I-play and PixelPlay. Hmm...Will Interplay be next?
"By unifying our various publishing efforts under the I-play brand, we now have the ability to publish content across three mass-market consumer platforms, and do so in a powerfully integrated manner that will revolutionize how games are developed and distributed in the casual games sector," said Don Ryan, Senior Vice President of Publishing for Oberon Media, who will run the new unified publishing operation.