Apple quietly kills off the Gold Apple Watch Edition
Looks like the market for $10,000 smartwatches has been saturated.
Apple Inc. announced the new Apple Watch Series 2 last week at their special event. The company updated their high end watch offering, the Apple Watch Edition, to now feature a new ceramic design.
Buried in this product announcement was that Apple Inc. will not offer Apple Watch Series 2 in gold or rose gold. These Apple Watch Edition models cost an astronomical $10,000 to $18,000 compared to the new Series 2 ceramic model priced at a maximum of $1300. This is a much more reasonable price point for a piece of wearable technology that will ultimately be obsolete.
Readers can check out all of the Apple Watch lineup at the Apple Online Store.