Sony Puts Its Madden PSP Pack Into Play
Starting August 12, pink-shirted jocks and gamers with a taste for pigskin will be able to nab a PSP along with EA's latest entry in the monolith Madden series, Madden NFL '09, for only $200. The package contains a limited edition metallic blue PSP along with the game, an NFL: In Just One Play UMD video, a voucher to download Beats from the Playstation Store and a 1 gig' memory stick PRO duo
"Sports games are one of the most popular types of games among PSP owners,
and it was only natural to make our next PSP Entertainment Pack a
sports-themed bundle," said Scott A. Steinberg, vice president, product
marketing, SCEA. "PSP continues to have great momentum in the marketplace. We expect that the Madden NFL 09 PSP Entertainment Pack will capitalize on this
momentum and strengthen PlayStation's presence in the sports genre."
"EA SPORTS is extremely excited to partner with SCEA on this bundle," said
Director of Marketing Chris Erb. "Combining the innovation of Madden NFL 09
with the quality of the PSP handheld gives gamers an immersive football
As is the drill for most big releases these days, SCEA will be supporting the Madden bundle by launching an extensive integrated marketing campaign that will span many different formats including television, billboards, mobile phones and the internet in general.