Apple and Ad Agency Media Lab Sued Over iPhone 6 Commercial
The commercial utilized a song from Jamie xx that implemented a sample from '70s group The Persuasions.
In other "sue-happy" news, Apple and ad agency Media Lab, which created an Apple commercial that utilizes "I Know There's Gonna Be (Good Times)" is being sued by 1970s' band The Persuasions.
More specifically, the company and advertising firm are being sued by singer Jerome Lawson, previous head of The Persuasions. Lawson complains that his voice is both prominent and recognizable in the commercial, despite the fact that his voice is used as a sample.
Lawson's complaint primarily stems not from the rights to The Persuasions' song, but one of the right to publicity under Californian law. The lawsuit claims that Lawson and The Persuasions' fans might have been "deceived into falsely believing that Lawson endorsed Apple and the iPhone and/or that Lawson consented to the use of his voice to advertise products."
Aside from this beef, the complaint says that the usage of the song is actually an issue and a violation with the Screen Actors Guild and the American Federation of Television and Radio Artists (SAG-AFTRA). Supposedly Lawson was contacted by a representative by Media Lab a whopping six months after the ad appeared, offering him only the minimum amount required by SAG.
Lawson is asking for $10 million in damages.