Google Plans To Drop Instant Search Results Due To Mobile Phone Dominance
One of Google's most popular features is disappearing simply because it doesn't make sense on mobile devices.
While it may as well have been aeons ago, Google first announced its Instant Search suggestion feature back in 2010, a time when Blackberry devices were still relevant, and everyone was pining over the iPhone 4. In the years since, Google's dominance in the moblile market has increased to the point where the majority of searches made on the platform are generated on mobile devices. And, as mobile users may have noticed, the Instant Search feature isn't terribly useful on devices with limited screen space. As such, Google is now dumping the feature in an effort to consolidate its user experience across all platforms.
In a statement given to Search Engine Land, a Google represantive explained their stance on the shift in functionality:
"We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices."
Moving forward, mobile users can still expect recommended search queries to appear as they type in the Google search bar; however, their results won't update as more letters and words are typed in. It's a small change, true, but given enough time, users will likely forget that Instant Search results were ever a thing -- and this is particularly true for the segment of users that deactivated the function once and forgot about it to begin with.
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