"FAMILY FEUD" Comes to Mobile Phones
Glu Partners with FremantleMedia Enterprises to Launch Mobile Version of Popular Game Show Format
San Mateo, Calif. - October 7, 2008 - Glu Mobile Inc. (NASDAQ: GLUU), a leading global publisher of mobile games, today announced the launch of one of America's favorite game shows, Family Feud, for mobile phones throughout North America. Family Feud is the first title developed and published by Glu through their partnership with FremantleMedia Enterprises (FME), the brand extension arm for FremantleMedia, one of the largest international creators and producers of entertainment brands in the world.
"We are thrilled to join forces with FME to bring 'Family Feud' to mobile phones," said Jill Braff, senior vice president of global publishing, Glu. "We look forward to providing fans with a fun and engaging game that matches the excitement of the show they know and love."
Family Feud is one of the most well-known and longest-running game shows on television, with over 1.5 million daily viewers. Local versions of the show have aired in more than 45 countries since its launch in 1976, making it one of the most successful game show formats in the world. Hosted by John O'Hurley in the U.S., the format pits families against each other to answer questions based on surveys of 100 people.
"Glu has a history of demonstrated success bringing world-class brands to the mobile platform," said Olivier Delfosse, director of interactive licensing and new media for FME in North America. "And now, the Glu team has brought Family Feud to life through an unmatched, quality gameplay. We are excited to provide loyal fans with a mobile game so that they can now experience one of their favorite shows anywhere they go."
- Faithful reproduction of the on-air show: Including the Fast Money round and music from the show.
- Surveys from the network: Questions are constantly being updated, so players will never answer the same survey twice.
- Ability to create your own look: Use the player designer and enter your own family name to customize the game play experience.
Family Feud for mobile is now available on all major carriers in North America. For more information, visit www.glu.com. For more info on Family Feud, visit www.familyfeud.com.