Four Things Apple Could Learn From Nintendo
Slow down, Steve Jobs. You haven't won anything yet.
Saying that Apple has made a huge impact on the video game industry would be a huge understatement. In just a few years, the company managed to cut into the portable game space with its iPhone and iPad, pushing digital media upon the masses with devices that not only play Apps, but also movies and music. This success culminated in last week's release of the iPad 2, a stylish and more powerful piece of tech that put the competition on notice.
Yesterday, we posted an article listing five potentially crucial mistakes Nintendo made with its 3DS, the new handheld system that delivers glasses free 3-D. That doesn't mean, however, that Apple's won the fight. In fact, the hipsters in Cupertino could learn a thing or two from Mario and Co. on how to dominate the market, starting with...
Secure in house talent
Whenever someone interviews a successful iOS developer, the journalist rarely inquires about the company's next project. Instead, everyone focuses on the money and for good reason. Apple's platform comes off as a way to "get rich quick" without having to jump through the hurdles of console development and pushing a product to retail. If Apple wants staying power, it'll need to hire marquee talent that wants to make a name for him or herself, instead of just a quick buck. You know, like Nintendo's Shigeru Miyamoto.
Build exclusive franchises
Nintendo became a dominant force because it championed innovation and most importantly, established core franchises that its fan base can't live without. We speak of the Mario, Zelda, Metroid and Pokemon games you'll never see on Microsoft or Sony consoles. This runs contrary to Apple allowing developers to port games to a variety of competing devices, resulting in an Android platform that runs some of the biggest iPhone/iPad hits. Bottom line, you don't need an iPad to play Angry Birds and that's a big problem that'll become more an issue once the competition releases sexier tech.
Create a launch lineup
Apple sold over 400,000 iPad 2s and most of the buyers own the original iPad. That said, it would've been nice to release a new lineup of games. Yes, EA and Chair Entertainment had updated versions of Dead Space and Infinity Blade, respectively, but no one makes money off free updates. Give us Angry Birds Rio a week early, or partner with Gameloft to have Rainbow Six: Shadow Vanguard HD finished in time for the launch. Sure, Apple products will sell regardless, but Nintendo knows the importance of having a stellar launch lineup to move hardware.
Apple embraces gaming, but judging by its ads, you'd hardly know it. The company puts up billboards showcasing unknown Apps when it should proudly declare that iPhone, iPod Touch and iPad play such mega hits as Angry Birds and Cut the Rope. You know, instead of having someone drive by and think "oh yeah, that game where you guide the silver ball into the hole." Seriously, no one remembers the name of that game. Instead, focus on the popular stuff and be aggressive with the marketing. We'd love to see some Apple gaming ads in magazines and on websites, or a 30-minute Angry Birds strategy session at the Apple Store.
You may also like...