Smart Phone Gaming On The Rise: Are You In Denial?
Having trouble dealing with Angry Birds and Fruit Ninja's dominance? It's OK. Others share your pain.
We see this all the time. A website posts a story concerning the rise of smart phone games and how they're stealing market share from Sony and Nintendo. Then a whole bunch of readers flood the message board/comments section with the same old remarks.
"Smart phones will never replace handheld systems."
"Smart phone games don't offer the same depth."
"Angry Birds is a fad."
And so on and so forth.
Well, get ready for another round of iOS and Android bashing. Turns out, both platforms have accounted for a whopping 58 percent of U.S. portable game revenues in 2011. Nintendo DS? Thirty-six percent. Sony PSP? Six percent.
2010, meanwhile, was the exact opposite. Nintendo dominated with 57 percent, while iOS and Android a respectable 34 percent.
2009? Nintendo grabbed 70 percent, PSP eleven percent and smart phones 19 percent.
Still think it's a fad?
More importantly, are you in denial?
Think about that last one. Whenever something disrupts the norm, it's perfectly normal for people to deny or refuse to accept change.
That said, perhaps it's time to take a step back, look at the video game market, examine the trends and accept the fact that iOS and Android are here to stay, and both Nintendo and Sony have something to worry about.
You know, before Angry Birds 2 arrives.