Why Mario Kart 7's December 4 Release Date Matters
Nintendo was wise to book one of its biggest games in such a barren month.
On December 4, Nintendo plans to squeeze one final 3DS game from 2011, the impressive Mario Kart 7. This latest edition to the popular racing series comes with hang gliders, the ability to customize karts and fast paced 60 frames per second play, making it one of the system's more highly anticipated titles.
Hardcore fans would buy the game regardless of which release date Nintendo chose. That aside, the big N was smart in picking the fourth. Here's why it was such a strategic decision.
It makes December interesting for gamers
Historically, Decembers have been largely disappointing when it comes to video games, and for the most part, this one's no exception. Consumers have little to choose from, so at least they have Mario Kart 7, just before the various holidays begin. Besides, it's the perfect stocking stuffer.
It gives Nintendo the clear advantage
By releasing Mario Kart 7 December 4 with little to no competition, Nintendo has everything to gain, and really nothing to lose. It should be the highest selling game that week.
It bridges the gap between now and 2012
Normally, video game publishers release most of their games in September, October and November and call it a year. By dropping Mario Kart 7 December 4, Nintendo gives 3DS owners something to enjoy until the next big title, Resident Evil: Revelations, and that doesn't come out until February 7.
It deflects a bit of attention from Sony
Nintendo must keep interest in 3DS high amid PlayStation Vita's Japanese launch December 10, and then the U.S. and European launches February 22. The more impressive the 3DS library, the more attractive the system will be.