Super Mario 3D Land DLC Makes A Lot Of Sense
New levels for one of 2011's finest games? Yes please.
Gamers tired of Super Mario 3D Land (if in fact these people exist) may want to hold on to their copies. There's a chance Nintendo may release downloadable levels in the months ahead.
At least that's what Nintendo president Satoru Iwata suggested during a recent investor Q&A.
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For instance, we anticipate that Super Mario 3D Land and Mario Kart 7 will bring in a substantial profit in the next fiscal year and the year after that. On the other hand, we will be able to do various things in the field of digital business.
Having said that, what if we could provide add-on content through the network? As I referred to before, for example, this is the idea of supplying new stages to Super Mario users who want to play the game more but have completed the game and lost interest in the existing stages. This will not only give us new profits but will lengthen the life of a product, in that it will never be out of fashion and can keep attracting public attention as long as many people play it.
That's Nintendo finally discovering the benefits of downloadable content more than five years after micro transactions became popular.
Of course, new levels in Super Mario 3D Land would give the big N flexibility. Bringing these stages, in game and/or through the 3DS eShop means this title remains relevant long after release.
Not only that, but it's easy money. What Nintendo fan would oppose new boards? Less than one percent? Most of them will line up for it, including us.
In addition, it prevents Mario from turning into a yearly event like Activision's Call of Duty. Nintendo can pump out levels for the 3D game, then focus on reinventing the character or inserting him into different types of adventures, the recently announced 2D side scrolling adventure, for example.
As for Mario Kart 7, that's a no brainer. Just about everyone wants new tracks and characters. This would allow Nintendo to build out the Mario Kart 7 experience instead of feeling pressured to create a completely new game from the ground up. Continue to feed consumers content, and this will be the only 3DS Mario Kart they'll need. After all, they still play Mario Kart DS, and that came out in 2005.
Granted, it's a bit odd that Nintendo wants to discuss DLC now, but it's good to know the company takes it seriously. As usual, players will have the most to gain.
Well, except when they start feeding even more cash into Nintendo's bank account. Then the advantage clearly shifts back to Nintendo.