PlayStation Vita Marketing Campaign: Where Is It?
Sony's machine hits shelves next week, but casual consumers wouldn't know, unless they really love tacos.
Depending on who you speak to, PlayStation Vita's a big deal. Insane processing power, dual analog sticks, touch screen support, a built-in gyroscope...you know, the sorts of things you'd want to scream atop the consumer mountain. Everyone should know about this thing.
That said, where are the ads?
No seriously, what's up with the Vita ad campaign? The First Edition bundle comes out a week from now, and we've yet to see one commercial 100 percent dedicated to the device.
Yes, we have the Taco Bell spots. That's the contest where Taco Bell gives away a system every 15 minutes, so long as you purchase a $5 box of artery clogging food, but this commercial does little to showcase the handheld's attributes, nor does it offer viewers a great look at its games.
To be fair, Nintendo didn't light the marketing world on fire with 3DS almost a year ago, but 3DS didn't have a launch lineup worth talking about. Vita does.
Besides, the whole point of releasing this machine a year later was to avoid Nintendo's pitfalls, which Sony has managed to do in some respects; the games, for example.
At the end of the day, we want the device to succeed, but with 3DS building momentum and smart phones gaining a foothold in the gaming space, Sony needs to try to a bit harder to put Vita in as many people's minds as possible. It cannot assume early adopters (mostly hardcore fans) will carry it through the year, not when the mantra the past several years (with DS, Wii and iOS) involves/involved appealing to a much wider audience.
Have you seen ads for PlayStation Vita? Are we watching the wrong channels? Let us know.
Also check out: Sony Missed Super Bowl Opportunity With PlayStation Vita