Sony To Kick-Start Massive PlayStation Vita Ad Campaign, Plans To Spend $50 Million
With that kind of money, (almost) everyone will know about the company's new system.
Last week, we wondered where the PlayStation Vita ad campaign was, and when Sony planned to kick it into gear, if at all.
Today, we have the answer. Speaking to IndustryGamers, the publisher said consumers will see all manner of advertising this week. The tagline? Never Stop Playing.
In fact, the company plans to spend $50 million to market the system.
From Sony corporate:
"You're going to see a massive blowout [in terms of marketing] in television, in print, in terms of signage. This will be probably the biggest product launch in the company's history."
Great news all around.