Kindle Fire Sales Exceed 10 Million, Vast Majority Of Users Play Games
Apple may rule the tablet world, but it appears Amazon made a big first impression.
Last fall, Amazon unveiled its Kindle Fire tablet as a low cost alternative to Apple's iPad. Since then, the device has managed to hold its own despite serious competition, not just from the folks in Cupertino, but also Android manufacturers.
So says market research firm Newzoo, which puts activations of Amazon's tablet at 17.4 million users in the U.S., compared to 30.5 million iPad fans; 6.5 million use both.
What's more, at least 81 percent of Kindle Fire owners play video games, though Newzoo goes on to say this also includes people who have other tablets, smart phones and an iPod Touch.
"We will continue to closely monitor the fascinating developments of tablets and smartphones, and not only in relation to mobile gaming," said Newzoo CEO Peter Warman. "Our recent research shows that the Kindle Fire should be considered as a real tablet computer and clearly is a very credible competitor to the iPad, in particular given the vast amount of various kinds of content Amazon can make available to its users."
Encouraging, to say the least. At the same time, Newzoo admits that Amazon does not disclose unit sales, so these numbers may not be as accurate as we'd like. Still, it's great to see competition in the tablet market, and if this data has any weight, Apple has a lead of 13 million. Now it's up to Amazon to close the gap even further.