Disney Reveals Where's My Water? Merchandise
Soon, you'll be able to cuddle with your own Swampy plush.
Where's My Water? is so successful that it sits amongst mobile game royalty, wedged between Cut the Rope and Angry Birds. Now, it joins them in a different category: merchandise.
Disney partnered with Hasbro, Inc., JAKKS Pacific/CDI, and Toys"R"Us to create/market/carry a line of Where's My Water?-themed items based on the critically acclaimed title. Not only will you see its star, Swampy, sitting on store shelves, but also pals Allie and Cranky.
"'Where's My Water?' has quickly become one of the most popular titles in mobile gaming history, making Swampy one of the most beloved characters ever born from a mobile franchise," said Disney Mobile Bart Decrem, senior vice president and general manager, Disney Mobile. "Launching a line of Disney merchandise just seven months after hitting the App Store is a testament to the cultural relevance Swampy and his friends have already achieved."
What's on the way? Plush toys, beach towels, figurines, backpacks, t-shirts and iPhone cases. The first wave arrives in June, with the second appearing this fall.
"The 'Where's My Water?' product launch continues Disney's tradition of developing innovative and story-driven products that enhance consumers' love for Disney characters and storytelling," said JD Edwards, vice president of Media Networks and Games Licensing for Disney Consumer Products. "The new line expands the 'Where's My Water?' experience by giving fans a way to deepen their relationship with Swampy and his friends outside the virtual realm of the game."
Confession: we've yet to buy something featuring a mobile game character. Based on today's news, this may change real soon.