Activision Teams With Flurry To Better Promote iOS, Android Games
Apparently, the Call of Duty giant has no interest in releasing tons of mobile titles, only to watch them fall off the virtual map.
Up until this morning, we questioned Activision's commitment to mobile. Yes, the publisher has released a handful of titles, including the enjoyable Skylanders Cloud Patrol and Call of Duty: Black Ops Zombies, but it still lags behind EA Mobile and other companies that have made a much bigger impact in the space.
Thankfully, Activision took a bold step towards mobile domination by partnering with Flurry, a mobile app measurement and advertising platform designed to help third-party developers attract an audience, keep it and effectively market their products across iOS and Android. The goal is to merge Activision's industry/publishing expertise with Flurry's mobile analytics while allowing devs to retain full IP control.
"A world class partner such as Flurry will position Activision for mobile growth in the future and we are confident our relationship will yield significant insight into mobile development and distribution," said Eric Hirshberg, CEO of Activision Publishing. "Additionally, Activision and Flurry are uniquely qualified to provide mobile developers with funding, resources and unmatched marketing expertise, while also allowing them to retain their intellectual property. We are confident this relationship and our new platform will yield significant results and are excited to launch it."
Flurry President and CEO, Simon Khalaf, said, "We are thrilled to partner with Activision to deliver the most developer-friendly partnership in mobile games today. Activision's ability to support indie developer innovation, paired with Flurry's ability to reach over 250 million consumers daily through its AppCircle user acquisition network, positions us to help generate the next wave of top mobile games."
Will definitely be interesting to see where Activision takes this joint venture. More Call of Duty games would be nice, of course.