Gameloft Heads to "The O.C."
Welcome to The O.C., mobile gamers.
Mobile videogame publisher Gameloft has added the popular Fox TV show, "The O.C." to its collection of Hollywood-licensed cell phone games, which also includes "The War of the Worlds" and "Peter Jackson's King Kong." The first game in the multi-year license will launch in 2006.
According to Michel Guillemot, President, Gameloft, the game will allow players to assume the role of one of the four main characters from the show, or create an original character. The game will provide a gaming environment similar to "The Sims," allowing fans of the show to explore "The O.C." universe by dressing to impress, joining the right cliques, dating the right people and striving to fit into the ultra trendy community," said Guillemot.
"The game was designed with the intention of capturing a realistic and true environment that mimicked the show, yet provide new elements to it that was specific only to the game," said Guillemot. "We took into consideration the pivotal moments of the last two seasons and worked to create a realistic O.C. environment."
Gameloft is taking the creative lead on the game, but the publisher will continue to collaborate with "The O.C." show creators on the game.
Guillemot believes TV shows allow more flexibility in mobile games, since the storyline is continually changing.
"Television shows tend to run longer, so the buzz and excitement surrounding a show like 'The O.C.' is pretty consistent and makes it easier for game companies to launch additional versions," said Guillemot. "Films are different in the sense that all the glamour and allure of Hollywood is rolled into one title."
The advent of TV on DVD, coupled with repeats of the show, and the potential for eventual syndication, allows a popular TV show to stay in the consumer eye for years. Whether based on a Hollywood film or TV license, the role of a videogame remains to entertain and engage a mass market audience, while a side benefit is the extension of that Hollywood brand during and beyond the traditional release windows.