UK: Midnight Madness for DS Launch
Five Virgin Megastores will be opening at midnight and giving away prizes.
At midnight March 11, the Oxford Street branch in London, the 235 Buchanan Street branch in Glasgow, the Pavillion Centre store in Birmingham, the Tops Plaza store in Liverpool and the Queens Street store in Cardiff will all open their doors to gamers eagerly anticipating their purchase of Nintendo's latest handheld video game system, the Nintendo DS.
The first shopper to enter each of the stores will be rewarded with a special Nintendo DS T-shirt, displaying their dedication of obtaining the unit first. The following fifty people at each store location to purchase a Nintendo DS will also get an exclusive T-shirt depicting the phrase "I was TOUCHED by Nintendo DS."
At the Oxford Street branch in London, there will be additional prizes given out, such as a special Nintendo DS goody bag, and an assortment of free games while stocks last. To the luckiest of the shoppers will win a free trip to the Nintendo headquarters in Japan, where they'll have the once in a life time chance of meeting the legendary video game creator, Shigeru Miyamoto.
The Nintendo DS launched successfully in Japan and the US, with over 500,000 units sold within one week. Nintendo hopes to continue similar success with the UK DS launch.