Rovio Expands ToonsTV Channel, Will Introduce New Angry Birds Series In 2014
Rovio has bigger plans than creating great Angry Birds games, like last week's stellar Angry Birds: Star Wars 2. It's also behind impressive shows on its ToonsTV network.
The company announced the channel surpassed a whopping one billion views, and will expand with a number of programs in 2014, including Angry Birds Toons Season 2, as well as dedicated shows for Bad Piggies and the pink bird Stella. Shows that will appear on ToonsTV include Stan Lee's Chakra the Invincible, National Geographic Kids' Amazing Animals, Fraggle Rock and Oggy and the Cockroaches.
"We are extremely excited about the positive reception from our fans with the original Angry Birds Toons series. Given the size of our reach and our massively engaged audience, it seemed only natural to extend beyond our own storytelling and partner with the best content creators to bring our fans even more fun entertainment," said Mikael Hed, CEO, Rovio Entertainment. "Bringing delightful, long-lasting and memorable stories to the world in a meaningful way is at the heart of what we do at Rovio, and ToonsTV is a perfect example of our core promise to our fans."
"I can't wait to introduce the world to Chakra the Invincible - and I'm thrilled to do it on such a massive scale on ToonsTV, and with a partner like Rovio that really understands the fan community," said Stan Lee. "Hasbro is thrilled to expand our dynamic alliance with Rovio and to be a part of such an exciting new video platform at its launch," said Hasbro Studios President Stephen Davis.
"We were excited to be one of the launch sponsors of this innovative video distribution platform from Rovio," said Dwight Caines, President of Worldwide Digital Marketing, Sony Pictures. "And we've been blown away by the engagement we've seen and the size of the audience we've reached with our Cloudy with a Chance of Meatballs 2 campaign."
ToonsTV is available now on various video-on-demand providers, as well as connected tablet and smartphone devices. You know, when you're not playing Angry Birds.