GDC: Mobile Market Set to Expand
American Developers remain optomistic about the market's growth.
Robert Tercek, co-chairman of the Game Developer Conference mobile department, recently expressed his views on the state of the mobile game market in the North American territory. Speaking to the audience on hand, Tercek discussed his hopes for mobile gaming in 2005, stating he expected mobile advertisement to expand to different media, allowing more casual consumers to take notice of what companies have to offer.
Several other speakers voiced their opinion on the US's prospects, including Kosei Ito of Square-Enix, who commented, "I see huge potential in the US market--just like three years ago in Japan." THQ's Tim Walsh and Qualcomm Mike Yuen each echoed their sentiments about opportunities of titles aimed at demographics, and the sharing of data between PCs and mobile phones, respectively.
Some current issues facing the mobile market was also talked about at the conference. Concerns ranging from poor marketing to heedlessly bringing certain titles to the platform. Despite these grievances, the speakers genuinely anticipate a boost in the mobile division in the coming years.