Angry Birds And Transformers Team Up
Transform and slingshot out.
Think you've collected all of the Transformers toys? Think again.
Hasbro announced that it teamed with Rovio Entertainment to produce a new line of Transformers toys, mashed up with the Angry Birds universe. The Angry Birds Transformers line will include a whole new range of Telepods to collect, separated between Autobirds and Deceptihogs. For good measure, a new mobile game will be released as well, although a release date wasn't given at this time.
"We're really excited to combine the iconic Transformers universe with the quirky world of Angry Birds" said Blanca Juti, Chief Marketing Officer of Rovio. "This mash-up is going to appeal to those who grew up with the brand in the 80s, as well as fans of the brand today. People are going to love it!"
"Angry Birds Transformers provides fans worldwide with a fun, new story and characters, and innovative ways, like our Telepods platform, for consumers to engage with the brand" said John Frascotti, Chief Marketing Officer at Hasbro. "We collaborated with Rovio to create opportunities for kids and families to experience Autobirds and Deceptihogs across multiple formats and entertainment platforms, for a completely immersive branded experience."
With the new Transformers movie, Age of Extinction, set to release on June 27th, this mobile release shouldn't be too far behind. In the meantime, watch this in-depth video from FamilyGamerTV.