Apple Vs. Google - The Same, Yet Different
After watching the recent Apple and Google press conferences, we couldn't help but feel both companies delivered the same message. They talked about design and consistency, improving back-end services and new initiatives to seamlessly transfer viewing options to your tablet or laptop from a mobile device.
This fall's Android L, iOS 8 and OS X releases will enable your phone, Chromebook and MacBook to share even more stuff than ever before. AirDrop will be able to move files between iOS devices and Macs. Handoff, meanwhile, can send e-mails, webpages and files from iCloud-enabled applications on iOS to their counterparts in OS X (and vice-versa).
It's not about which company copies the other. What we're seeing is a convergence of technological ideals. Apple and Google are finally getting on the same page by seamlessly integrating software and hardware to deliver quality products. This movement will make changing platforms as significant as ending a serious relationship. Users are being engrained into these companies' ecosystems, syncing and tethering personal information and daily activities to their mobile companions, making it difficult to sever the technical umbilical cord.
Quality applications can make all the difference, but when they're both offering the same services, it really comes down to a matter of preference. Example: iMessage and iCloud versus Hangouts and your Google account, Google Drive versus OneDrive, Chrome password syncing versus iCloud Keychain. Google opened its services to iOS devices through its apps, while Apple has done very little to make its services available to other platforms.
Continued proprietary services like the ones mentioned above will make their way to the new releases of iOS, OS X, Android and Chrome, which will continue to make life difficult for users of both platforms, especially if you have to use multiple platforms for work.
Growth and Integration
Apple and Google are working hard to further embed their products into our lives by offering new services we never knew we could live without. Apple iOS will improve with HealthKit, HomeKit, CarPlay and Apple TV, while Google's strategy is to assimilate the Android platform into every aspect of our lives (watch, car and TV).
As these products further integrate into our lives, we're pulled by the innovations that tie us to each product manufacturer on multiple levels. You may use Apple products for personal needs, Google products for work and business and Samsung products for entertainment. The fact that these three have their strengths in different areas and not in a encompassing product that will seamlessly meet all of our demands places users into a technical void.
Living within the Technological void
There are third party solutions designed to fill the technological void by trying to make a seamless integration between various hardware and software. The ones who will win this platform war will seamlessly integrate all of these platforms, or Google and Apple will continue to become the standard, meeting the needs of all consumers worldwide.