Should Apple Discuss iCloud at the 9/9 Keynote?
Is it in Apple's best interests to acknowledge what happened with the now-infamous celebrity leaks?
It's no secret by now that there have been some extremely concerning developments within the mobile industry, mostly involving iCloud and similar mobile services. The recent celebrity photo leaks have come and gone With Apple's upcoming keynote fast approaching, and given the fact that one of the biggest tech events of the mobile sphere is coming up this Tuesday, there's one question on our minds: should Apple acknowledge the iCloud breach at the keynote?
First, let's step back and look at the facts. Given how easy it is for even a so-called "hacker" to glean information, including passwords, from any similar kind of account, placing the blame squarely on Apple is folly. Despite the fact that there was a security flaw (as previously mentioned), that doesn't mean whomever gained access to Jennifer Lawrence's iCloud account (and the rest of the victims) did it in that particular way. This could very well have been a Dropbox hack, or a Gmail breach, or anything similar. The fact of the matter is, it involved iCloud, malicious scripting, and some type of brute forcing that involved deducing simple passwords.
But it's pertinent to remember that Apple, while implicated, is not directly involved. Despite a potential security flaw, Apple did not force users to store their information on a remote service that could be accessed by others. The cloud is a fickle thing, as evidenced by the farce that is the film Sex Tape, and it takes personal responsibility and a bit of planning to ensure what you want to remain private stays private. And that's not to blame the victims involved, but you can hardly pin the blame on a manufacturer when there were several offenders involved -- offenders such as Alexey Troshichev, the individual responsible for posting the security flaw's information on Github.
Troshichev states that he would have "warned" Apple should there have been some sort of bounty in place that would have offered a reward. But should Apple discuss Troshichev's actions? Is it warranted? No, and here's why: While Apple should make any and all efforts to ensure its products offer security and peace of mind to its users, accidents do happen. The incidents that occurred with the celebrity photos and hacking may have been unfortunate, but they're not, directly, Apple's fault. Right now, Apple needs to focus on pushing its new products and services more than ever, without feeling as though they must continue to apologize for transgressions they weren't solely at fault for. What do you think?