The first mobile entry in Nintendo's tactical RPG series represents a more traditional take on free-to-play gaming.
The iCloud Activation Lock previously helped ensure consumers weren't buying stolen goods.
Niantic's AR game smashed all sorts of records.
Approximately three million users paid Nintendo's one-time unlock fee of $9.99 to access all content.
Analysts say the game's always-online requirement and 'heavy-handed' gameplay will impact Nintendo's earnings.
Nintendo's first real mobile title shows the company has legs.
Pikachu proved more popular than iPhone 7 and Donald Trump.
Nintendo's free-to-start runner launches tomorrow, and analysts are already predicting huge numbers.
Niantic says this is only the first batch of Pokemon to be added over the coming months.
Other characters can be unlocked, and nabbing special coins requires a different approach depending on your character.